Tobacco Atlas
Working with an extensive group of researchers and the Vital Strategies creative team developed the seventh edition of the Tobacco Atlas. An important resource for tobacco control advocates around the world, the website featured in depth findings on various topics. The main goal was to ensure ease of access to review and download content as well as foster an environment where website viewers can learn about the ongoing debates around tobacco control worldwide.
To accompany this research the design team enlisted Daniel Stolle to create dramatic illustrations that embodied the overall theme. Directing the illustrations proved challenging as we had specific rules on how to represent the tobacco industry and those affected by the industry’s actions. However, synthesizing the research to direct the illustrated scenarios in tandem with the illustrator was incredibly enjoyable and a worthwhile experience.